Writing a press release for a book launch

where to send press releases for books

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Book press release distribution

Make your title benefits and results oriented, but stay away from sensationalism or click-bait like titles. Use similar strategies for your release headline as you would a blog post headline to capture the reader and make them want to lean in for more. If you have a media page , even better, because it will make their job easier. Gary S Everyone at eReleases is tremendously helpful and customer focused. Working with eRelease has been one of my most pleasant business experiences in quite some time. Your launch will get far more publicity and visibility if you are actively promoting it online. Based on an observation of the pattern of attention given by readers to printed material, it suggests that the longer a sentence, the thicker the fog which the reader has to get through to get to the message. Make it easy for the media and you are on to a winner. You can see their impressive list of partners here. What Makes a Great Press Release? Why should they care? Is it part of a vampire-loving trend among teens? Dateline Pretty straightforward — write the date and location you are writing from.

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book press release headlines

So, what are some of the ways you can spice up your book press release? You found and hired the perfect editor to polish your prose. L 06 Sep The eReleases team is the best.

healthcare press release examples

It should never read like an advertorial. Instead, you need to create a newsworthy PR that is not only unique but catchy too. But that's a stupid thing to do.

Press release example

This section often includes a sentence or two about the author, including any pertinent credentials or awards. The first will be the basics of the book, such as the size of the book, number of pages, price, and so on. My article on how to select the perfect book title can help with your headline selection as well as these writing tips for PR headlines. When sharing your press release online, use keywords to generate search engine traffic and get in front of the journalists that cover your topic of choice. Opening Paragraph. Do I have credentials or awards that make me more interesting or credible as the author? It's the perfect hybrid of both worlds.

What Makes a Great Press Release? You might want to lead with something impactful, such as a controversial statement or an emotionally engaging sentence related to the book you are promoting.

Writing a press release for a book launch

Opening Paragraph. It should be easily understandable without being too dry and generic. I can't even count the number of times I've seen launch press releases where people forgot to tell members of the media where they could learn more about a book, website, or other product. If you did your homework, you would already have the names and email addresses of journalists and bloggers. And if you learn how to use them correctly, and are willing to put the work in, they can still be effective tools in your author PR arsenal. Consider finding unconventional ways to say conventional things. Think about what trends and timings make your book launch news worthy. Press Release Sample. You want something that will grab their attention since this will also be the subject line if you are sending the press release in the body of an email. Get to the point right away and provide something interesting to keep them reading. Again, use that in your press release. Worse, you risk being placed on their blacklists, meaning they won't look at or even receive future releases from you after you've gotten your act together.

Here is an example of an actual press release I issued for author Dr. Has my book been endorsed by someone famous or well-known?

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How to Write a Book Press Release Like a Pro!