While some have it for breakfast, for others it is a complete wholesome meal. The promo was all about fulfilling the dreams of children. It reaches 2. The year will go down as a special year in Parle-G's advertising history.
Apart from this, the shortage of wheat in those days, made Parle decide to concentrate on the more popular brands, so that people could enjoy the price benefits. The factories at Bahadurgarh and Neemrana are the largest such manufacturing facilites in India.
Windley, Philip J. Expenses for promotion activities, like sponsoring local events, or special events to attract customers also come under advertising expenses.